So Fresh Clothing of Santa Cruz offers a wide selection of apparel, headwear, accessories, and music.

We offer select street/lifestyle brands (Diamond Supply Co., Benny Gold, Black Scale, Primitive, Rogue Status, Expensive Taste, LRG, and more) as well as a huge selection of blank tee's and outerwear.

Our headwear selection is the largest in the area. Specializing in fitteds, snapbacks, fedoras, and beanies. We carry New Era, Mitchell & Ness, Hella Tight, Official, and more.

We also carry a large selection of hip hop albums, mixtapes, and dvds.

Be sure to check back on the site for updates on new product.

Check the store tab for our online store as we will be updating it with more goods.

We also take phone orders 7 days a week during our store business hours.

Feel free to call the shop with any questions on current or upcoming product.